# Privacy Policy for Wallify

**Effective Date: February 12, 2026**
**Last Updated: February 12, 2026**

## Introduction

This Privacy Policy describes how Wallify ("we," "our," or "us") collects, uses, and shares information when you use our iOS application Wallify (the "App"). This policy is designed to comply with Apple's App Store Guidelines and applicable privacy laws.

By using Wallify, you agree to the practices described in this Privacy Policy.

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## Information We Collect

### Information You Provide
Wallify does **not** require account registration, login, or any personal information to use the App. You can browse, download, and set wallpapers without providing personal data.

### Automatically Collected Information
The App may automatically collect the following non-personal information:

- **Device Information**: Device model, iOS version, screen resolution, and preferred language.
- **App Usage Data**: Features used, wallpapers viewed, categories browsed, downloads performed, and general interaction patterns.
- **Crash & Performance Data**: Crash logs, error reports, and performance diagnostics to maintain and improve the App.

### Information Collected by Third-Party SDKs

The App integrates the following third-party services:

| Service | Data Collected | Purpose |
|---------|---------------|---------|
| **Google AdMob** | Advertising identifier (IDFA), device info, interaction data | To serve advertisements |
| **Firebase Analytics** | App usage data, device info, session duration | To analyze usage and improve the App |
| **Firebase Remote Config** | None (configuration only) | To manage app settings remotely |
| **Firebase Crashlytics** | Crash logs, device state at crash | To identify and fix bugs |

For details on Google's data practices, see: [Google Privacy Policy](https://policies.google.com/privacy)

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## How We Use Information

We use collected information solely for the following purposes:

- **App Functionality**: To deliver wallpapers, process downloads, and save images to your Photo Library.
- **Advertising**: To display ads (banner, interstitial, and rewarded) via Google AdMob. Ads support the free availability of the App.
- **Analytics**: To understand usage trends, improve features, and optimize the user experience.
- **Stability & Performance**: To detect, diagnose, and fix crashes and performance issues.

We do **not** use collected information to identify you personally, build user profiles for sale, or share data with data brokers.

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## App Privacy Details (Apple App Store)

In accordance with Apple's App Privacy requirements:

### Data Not Linked to You
The following data may be collected but is not linked to your identity:

- **Diagnostics**: Crash data, performance data
- **Usage Data**: Product interaction, app launches, taps, scrolling behavior
- **Identifiers**: Device advertising identifier (for ads only)

### Data Not Collected
We do **not** collect:

- Name, email, phone number, or physical address
- Payment or financial information
- Precise or coarse location data
- Contacts, messages, or call logs
- Photos or videos (we only save to your library upon your request)
- Health, fitness, or biometric data
- Browsing or search history outside the App

### Tracking
Wallify may use Apple's App Tracking Transparency (ATT) framework. If prompted, you may choose to allow or deny tracking for personalized advertising. If you deny tracking, you will still see ads, but they will not be personalized.

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## Permissions

Wallify requests the following iOS permissions:

| Permission | Usage Description | Required |
|-----------|-------------------|----------|
| **Photo Library - Add Only** | To save downloaded wallpapers to your Photos | Yes (on download) |
| **Photo Library - Read & Write** | To save and manage wallpapers in your Photos | Yes (on download) |
| **App Tracking Transparency** | To serve personalized ads (optional) | No (you may deny) |
| **Internet Access** | To load wallpapers and serve ads | Automatic |

Permissions are requested only when needed and you can change them anytime in **Settings > Wallify** on your iPhone.

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## Advertising

Wallify is a free app supported by advertisements served through Google AdMob. Ad types include:

- **Banner Ads**: Small ads displayed at the bottom of certain screens.
- **Interstitial Ads**: Full-screen ads shown between content transitions. A minimum time gap is enforced between interstitial ads.
- **Rewarded Ads**: Full-screen ads shown before actions such as downloading, sharing, or setting a wallpaper. You watch the ad to proceed with the action.

**Opting Out of Personalized Ads:**
- You can limit ad tracking via **Settings > Privacy & Security > Tracking** on your device.
- You can deny tracking when the App Tracking Transparency prompt appears.

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## Data Storage

- **Local Only**: Downloaded wallpapers and your language preference are stored locally on your device. No personal data is uploaded to our servers.
- **No Server-Side Storage**: We do not operate user databases or store personal information on external servers.
- **Third-Party Storage**: Analytics and crash data are processed by Firebase (Google). Refer to [Firebase Privacy & Security](https://firebase.google.com/support/privacy) for details.

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## Data Retention

- Local data (downloaded wallpapers, preferences) remains on your device until you delete the App or clear its data.
- Analytics and crash data retained by Firebase follows Google's data retention policies.
- We do not retain any personally identifiable information.

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## Data Sharing

We do **not** sell, rent, or trade your data. Data may be shared only as follows:

- **Google AdMob**: Advertising identifiers and interaction data for ad serving.
- **Firebase (Google)**: Analytics and crash data for app improvement.
- **Legal Requirements**: If required by law, regulation, or legal process.

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## Children's Privacy

Wallify is rated 4+ and does not target children. We do not knowingly collect personal information from children under 13 (or applicable age in your jurisdiction). The App does not include social features, user-generated content, or in-app purchases.

If you believe a child has provided personal data through the App, please contact us immediately and we will delete such information.

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## International Users

Wallify is available worldwide. By using the App, you acknowledge that your non-personal information may be processed in countries where Google operates its Firebase and AdMob services. Google complies with applicable data protection frameworks.

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## Your Rights

Depending on your location, you may have the following rights:

- **Access**: Request what data is associated with your device.
- **Deletion**: Request deletion of any collected data.
- **Opt-Out**: Deny ad tracking via iOS Settings or ATT prompt.
- **Portability**: Request a copy of your data in a portable format.

**For California Residents (CCPA):** We do not sell personal information. You have the right to know what data is collected and to request its deletion.

**For EU/EEA Residents (GDPR):** You have the right to access, rectify, erase, restrict, and port your data. You may also object to processing.

To exercise any rights, contact us at the email below.

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## Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted within the App and the "Last Updated" date will be revised. Continued use of the App after changes constitutes acceptance of the updated policy.

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## Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy:

- **Email**: info@prishainfoway.in
- **Website**: https://prishainfoway.in

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## Consent

By downloading, installing, or using Wallify, you consent to this Privacy Policy and the practices described herein.